Webinar Viewing: Managing Your Online Presence & Developing a Marketing Plan

Join us at The Pantheon for a group webinar viewing, presented by Main Street America.

A strong online presence is essential for any small business in today’s digital age. This workshop will guide you through the process of keeping your Business Profile, social media accounts, and website up-to-date and optimized. You’ll learn how to leverage valuable tools like Google Analytics to track your progress and ensure your marketing efforts are reaching the right target audience. Finally, we’ll dive into creating a strategic marketing plan that leverages best practices for long-term success. 

Topics covered in this session: 

• Maintaining accurate and updated information across all your online profiles including Google Business Profile, social media accounts, and website content 
• Understanding the importance of regular website updates and backlinks for SEO strength 
• Understanding your target audience 
• Defining your brand message and maintaining consistency for your audience 
• Exploring various marketing channels for small businesses 
• Learn about paid advertising on social media and Google Ads 
• Utilizing free analytics tools to measure your marketing efforts 
• Making data-driven decisions based on insights gained from analytics 

This session is led by Joshua Miller, MSA Small Biz Digital Trainer. Learn about Joshua here.